Friday, July 12, 2024
HomeTravelOTA ranking booster Otamiser raises $3M in first funding round

OTA ranking booster Otamiser raises $3M in first funding round


Otamiser, an online travel agency ranking management platform, has raised $3 million in its first funding round.

The financing is led by Pitchdrive VC, an early-stage
venture capital firm that invests in technology startups.

The startup currently works with dozens of hoteliers and property management companies in nine countries. It said it will use the new capital to grow its commercial team as it aims to work with 1,000
hotels and 100,000 short-term rentals worldwide.

Founded in 2022, Otamiser helps hoteliers and property
managers increase their revenue by optimizing their listings on major booking
platforms like Booking.com, Airbnb and Expedia.

The company provides a solution that connects revenue
management with OTA ranking optimization to help properties secure
top positions on OTAs while managing prices. Otamiser said its customers see
their occupancy rates increase by an average of 11% and their profits increase
by 24%.

“With this new capital, we’re going to enhance our existing
Otamiser data-driven tools, and launch a new AI-driven product for Airbnb
operators. We will also expand our commercial team to capture market share quickly,”
said Bart-Jan Leyts, CEO and founder at Otamiser.

“Just having a website used to be enough
in hospitality but now, if you don’t rank high, you can be dooming yourself to
weak occupancy and rates forever. On OTAs, around three-quarters of bookings
can be claimed by the top 15 listings, so good positioning is, without
question, one of the most important things an operator or property manager must
achieve,” said Korneel Defauw, co-founder and chief revenue officer at Otamiser.

“By securing those coveted top
spots, we significantly increase our customers’ chances of attracting more
bookings and maximizing revenue. This strategic advantage has become a key
priority for everyone because the market today is so competitive.”



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