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Numa Group continues growth spurt with acquisition of Native Places

Hospitality brand Numa Group has acquired short-term rental business Native Places for an undisclosed amount.

The United Kingdom-based aparthotel brand, which until now has been part of Native Holdings, has more than 800 units in cities including London, Manchester and Edinburgh. Native Residential will continue to be run as part of Native Holdings.

The acquisition of Native Places comes on the heels of Numa’s purchase of Yays in late 2023. Numa also announced Series C funding of $59 million last year.

In a statement, the company said this latest acquisition “complements Numa’s philosophy.”

Christian Gaiser, co-founder and CEO of Numa Group, previously known as Cosi, said, “Our mission is to redefine the hospitality landscape, tailoring it to the demands of contemporary consumers. We are at the forefront of digitizing and elevating the entire travel experience, continuously seeking innovative ways to deepen the connection between our guests and their preferred urban destinations. We aim to establish a leading position in the [United Kingdom’s] premier cities, with London being the No. 1 European hospitality market. Thanks to Native Places, we will gain access to a very strong brand recognized by leisure and business travelers.”

Olivia Immesi, the current CEO of Native Places, who stays on in the role at Numa, said, “Native Places has become a leading lifestyle aparthotel and serviced apartment operator in the U.K., and we’re thrilled to be merging with Numa as it expands its presence in the U.K. I’m incredibly excited to continue to lead the Native Places brand as it joins a fast-moving European and tech-driven serviced apartment platform, creating one of the largest platforms of lifestyle serviced apartments in Europe.”

Numa Group said it has €2 billion in real estate assets under management and, including Native Places, it manages more than 7,300 rooms and apartments across 34 major cities in 14 European countries.

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