Aseer Region Development Authority (ASDA) will join worldwide tourism leaders at ATM annual event in Dubai, to officially launch the new Aseer brand identity regionally, following a local launch and VIP ceremony held in Rijal Alma the previous week.
On 2nd May, His Royal Highness, Prince Turki Bin Talal Bin Abdulaziz, launched the new brand identity as the first regional identity in the Kingdom at a spectacular event in the 900-year-old mountain village in front of over 400 esteemed guests from government entities and private sector as well as regional media and local residents.
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