In a similar vein as guests apparently now willing to swap some hotel amenities for free wifi, air passengers are also willing to trade to items get connected.
No surprise there, really – who realistically would want endless cups of coffee and a few bags of a dozen peanuts if they could carry on using their devices whilst flying from A to B.
SITA recently pulled together a heap of data collected from its OnAir platform, to get a better sense of what people are doing when using wifi facilities on a flight.
There are currently more than 20 airlines offering free wifi (including Emirates), with some predicting this will increase massively in the years to come as it becomes a competitive element against other carriers.
But are passengers spending their time on-board mostly browsing the web and checking their email, or perhaps posting videos of grumpy cabin crew to YouTube?
Here is an infographic with some of the results:
