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Hot 25 Travel Startups for 2025: iWander


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iWander

Headquarters: London

CEO: Marius Nigod

Website: iWander

Founding date: 2023

Investment: Undisclosed

iWander is an AI travel companion. iWander’s technology transforms in-destination exploration by
providing personalized, immersive audio tours and real-time
recommendations tailored to individual traveler preferences.

Through its
B2B2C model, iWander partners with travel brands to enhance the customer
experience, offering its technology as an SDK or API for seamless
integration.

Photo Credit: Founder Marius Nigond

Strategic goals for 2025

In 2025, our entire focus will
be on the customer — both our enterprise partners and the travelers using
iWander. We’ve seen early signs of stickiness, but now it’s time to dive
deeper. We’ll be measuring exactly how people are engaging with the
platform, what travelers want and how we can make it even easier for
our partners to integrate iWander into their existing tech stack.

On the product side, it’s about constant
improvement. We want to keep delivering ever-better in-destination experiences,
making each trip more personal, seamless and engaging. By learning from every
interaction, we’ll continue to enhance our AI, ensuring that every traveler
feels like they have a guide who truly understands their unique journey and
desires.

Lessons learned since founding

A key lesson since founding
our company is how from startups to global giants, we are all grappling
with similar issues when building with AI: how to harness AI effectively,
how to personalize experiences in real time and how to make good use of
our proprietary data.

Building with AI demands flexibility, a willingness
to act fast and a rethink of how to structure tech stacks for an AI
future, and this makes me incredibly bullish on the role of start-ups and
small, lean product teams for this next wave of innovation. 

Hot 25 Travel Startups for 2025

See the full list of companies poised to make a mark on the industry in 2025

 

 



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