Tuesday, October 8, 2024
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Homeowners are red, renters are blue



It’s no secret that America is an increasingly polarized nation. It stands to follow that our places of residence would also be divided. But instead of a donkey and an elephant, the new emblems of each party might as well be an unowned apartment in a big city and a home in the suburbs. Just consider what Aziz Sunderji has stumbled onto.

For nearly three years, Sunderji has been writing Home Economics, a Substack that has morphed from a graphic meditation on personal finance issues to a specific housing focus. With almost 14 years as a Barclays analyst under his belt, along with a stint as a graphics reporter at the Wall Street Journal, Sunderji dives deep into data, and has become increasingly housing-oriented. For instance, he was published in the Financial Times in January 2023 with a stark warning: “Spare a thought for the American first-time homebuyer, for whom things have rarely looked so grim.” But grimness has shades.

As Sunderji recently explained in a post called “The politics of housing: owner/renter polarization,” he’s surprised by what he’s found after intensive analysis. “I had not imagined how much of a stark divide there is between renters and owners,” he told Fortune in an interview. 

Sunderji’s analysis dove into data from the American National Election Studies (which surveys thousands of households) and found homeowners are twice as likely to identify themselves as strongly Republican than renters—and renters far more often identify themselves as strongly Democrat. And the gap between homeowners who identify as strongly Republican compared to renters amounts to roughly 14%, his recent analysis showed. In the dataset, there was a seven-point scale in which voters were asked to gauge their political affiliation, and “the most common response from renters is that they are strong Democrats and from homeowners, that they’re strong Republicans,” he told Fortune

It’s a huge divide, and one that’s much bigger than separate topics among other demographics. In the analysis, Sunderji gave the example of education: there is only a 6% gap between non-college education and college-educated people who say they’re strongly Republican, and the gap between men and women who identify as strongly Republican is smaller. 

After he published his analysis, he told Fortune, there were questions about whether this phenomenon is simply an age or an income thing. But it doesn’t seem like it is. “Across the age spectrum, at every point, owners are substantially further to the right than renters,” Sunderji said. And when you break it down by income group, from the poorest to the richest, renters are still further to the left than owners. In all but seven states, homeowners are much more likely to be affiliated with the Republican party, Sunderji explained, so it’s not just a coastal thing, either. 

The thing is, Sunderji’s analysis agrees with a wealth of anecdotal evidence. Consider the housing Catch-22.

The Catch-22 for Americans: Cheap housing or good jobs

The left/right split has been much discussed since the electoral victory of Donald Trump in 2016 exposed a gaping urban/rural divide. In 2004, then-state senator Barack Obama awed the Democratic National Convention with a powerful, star-making speech denouncing how “The pundits like to slice-and-dice our country into Red States and Blue States.” But this analysis, along with the development of the American economy, suggest that there really are red and blue housing situations.

In the economy of the 2020s, the highest-paying jobs are where the affordable houses aren’t—and vice versa. Fortune, toward the end of last year, dubbed this a housing Catch-22, citing research by labor economists Jesse Rothstein, David Card, and Moises Yi, published by the National Bureau of Economic Research. Their research shows that wage differences affect home purchasing power and suggests that moving to higher-income areas can effectively be a wash because subsequent housing prices are so high. This aligns with the partisan identities of Democrats as a coalition that merges most college-educated Americans with minority and female voters, and Republicans centered away from metropolitan centers, where housing costs are cheaper.

Democrats also bank on the (famously fickle) youth vote, too, and that plays a part here. While many Gen Zers are currently in a life stage where big metros appeal more, they are finding that the rent is just too darn high. The generation reports that they are struggling to make ends meet and build enough wealth to even enter the thorny housing market, while living with more roommates because even renting has gotten too costly. Meanwhile, some millennials have finally aged into being able to purchase a home but are finding themselves drawn out of the cities and into the suburbs in search of less expensive deals. Still, Redfin has reported that while it’s incredibly early to make such a judgment, Gen Z appears to be getting into the homeownership game at greater numbers than millennials and Gen Xers did.

“In an environment where housing costs are soaring, and where the burden is particularly on renters, it’s not totally surprising that there is some polarization,” Sunderji says, and he actually pinpoints the politicization of housing to somewhere exactly around Obama’s famous keynote speech at the DNC. (Sunderji did not comment specifically on the Obama speech or presidency in his interview with Fortune, to be clear.)

Sunderji’s data goes back to the late 1960s, and in that period, homeowners and renters’ political preference was pretty similar. “They look similar for about a decade or so, but what’s happening is gradually owners start shifting to the right over the ‘70s, ‘80s, and ‘90s; and then what happens in the last 20 years or so, is that renters suddenly swing sharply to the left,” Sunderji said. 

He acknowledges that “it’s really a sharp polarization, but it’s kind of a culmination of stuff that’s been going on for a while.” 

As to why this is happening, Sunderji doesn’t have a definitive answer yet, but he does have a theory. In America, people are sorting themselves into groups, he says, and similar values are almost being stitched together. So naturally, there are divisions between groups. Young, college-educated people who tend to be more liberal, he proposed, are inhabiting and populating cities, which can be severely unaffordable from a homeownership perspective—so they rent and tend to be renters. 

America is already so polarized politically and culturally. And in an election year, with two presidential candidates who tend to further exacerbate an existing divide, a haves and have-nots housing market doesn’t help. Maybe this gap between homeowners and renters was bound to happen. 

“The two groups are going in different directions really starkly, recently, and it’s accelerated,” Sunderji said, referring to homeowners and renters. “This is just the tip of the iceberg.” 

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