Tours and activities platform Klook is integrating booking capabilities with TikTok as part of its Kreator program for influencers.
The partnership with TikTok enables users across seven markets in Southeast Asia and Japan to find and book activities within the TikTok app. The move is part of the Asia-based company’s drive to attract Gen Z and millennial travelers.
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Marcus Yong, vice president for global marketing at Klook, said, “Social media has become the go-to channel for travelers seeking inspiration on destinations and things to do. Klook is now able to bridge these travelers directly to the activities they discover on their feeds, enhancing our social-first approach in meeting the needs of the next generation of travelers.”
A year ago, Klook unveiled its Kreator initiative, which is an affiliate program to connect tours and activities partners with travelers. The company announced $210 million in Series E+ funding at the end of last year and highlighted scaling social and digital marketing as a key area for investment.
Klook said it has seen growth in markets including Taiwan, Australia and the United States and is now expanding the platform to include platforms such as YouTube. It added that the Kreator program has grown to more than 20,000 Kreators across 16 markets globally.
