The Slovenian Tourist Board has launched an inspiring new promotional campaign “Slovenia. It’s All in Our Nature”, which plays on the double meaning of ‘nature,’ using it as a lens to explore both the landscape and the character of the Slovenian nation. Simultaneously, the campaign combines Slovenia’s breathtaking scenery with the country’s top athletes, showcasing the country as not only a travel destination, but also as a place where sport, healthy living and sustainable values are celebrated.
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NEW PROMOTIONAL CAMPAIGN: SLOVENIA. IT’S ALL IN OUR NATURE.
