There is a need to change the mindset of tourists and encourage green choices. Data show a large willingness as 82% say they want to act sustainably, but only 22% have changed their behaviour.
This is why Copenhagen’s official tourism organisation introduces CopenPay – a new initiative transforming green actions into currency for cultural experiences. It is Copenhagen’s ambition to inspire visitors to make conscious green choices and help bridge the large gap between the desire to act sustainably and their actual behaviour.
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