In a collaboration between the islands’ tourism and agricultural departments, the event welcomed the UK travel and food industries to embark on a sensory journey through the archipelago, comprising Mallorca, Menorca, Ibiza and Formentera, to experience the flavours, textures and aromas of many of the local wines and produce that highlight the rich agricultural traditions of the destination.
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The Balearic Islands Underlines Local Food Industry as Key Driver of Tourism Success
