The Access Group acquires hotel tech specialist SHR Group

London-based the Access Group, a
global provider of business management software, has acquired Houston-based hospitality
technology specialist SHR.

Terms of the acquisition have not
been disclosed, but a spokesperson said the SHR team would now become part of the Access Group.

SHR provides a central
reservation system, internet booking engine, customer relationship manager,
revenue management system and digital marketing and loyalty program solutions for
hotels and casinos. It also has an artificial intelligence-powered suite of
tools – built on technology
SHR gained through its acquisition of Avvio in 2022 – that tailors offers
for customers to increase conversion, upselling and cross-selling.

The Access Group said it will now
add SHR’s capabilities to its growing AI-powered platform within its Access
Hospitality division that also includes property management software
Guestline, which Access acquired last year.

“SHR is undoubtedly the world’s leading automated
hotel technology platform and a significant addition to our hospitality
offering,” said Champa Magesh, managing director of Access Hospitality.

“In this competitive and increasingly complex
industry, leveraging AI’s immense potential will give hoteliers a competitive
edge – enabling them to revolutionize guest experiences, drive operational
efficiencies and increase revenue.”

The Access Group also said the acquisition will help
it grow its presence in the United States and to service larger hotel groups. The
company’s hospitality solutions are used in more than 20,000 sites around the
world.

“We are thrilled to announce that Access has acquired
SHR,” said Rod Jimenez, CEO of SHR.

“This strategic move for SHR brings a wealth of
benefits to our customers. They’ll gain access to a complete suite of products
and services, including hospitality-specific [human resources], payroll, learning management
and staff scheduling software. They’ll be able to draw on the expertise of
Access’ extensive network of partners and find opportunities to learn,
collaborate and grow with a larger community of customers. We look forward to
working with Access to accelerate capabilities and innovation across products,
customer support and security.”